Will Bax

Director of Placemaking


Will is responsible for the business and placemaking strategy of Grosvenor’s London estate.

In this role he oversees all activity affecting the future development of the estate, including capital transactions, commercial leasing and the place planning of both long term development opportunities and public realm.

Will joined Grosvenor in 2004 and has held various senior roles in Grosvenor Britain & Ireland and Grosvenor Fund Management. Prior to leading our placemaking activities, Will was responsible for the London estate investment portfolio, valued at £5bn. Will is also Chairman of the Mayfair Forum, who are about to embark on their second public consultation regarding a Neighbourhood Plan for this remarkable area.

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