Richard Dickinson

Chief Executive

New West End Company

Richard joined the New West End Company in February 2008 - the BID established by retailers across Bond Street, Oxford Street and Regent Street which also includes most of the major property owners in its district.

.  It works with the Mayor of London and the GLA, Westminster City Council, TfL and other partners to manage, promote and enhance the UK’s retail heartland to ensure it remains the world’s top shopping destination. Richard’s previous roles include Chief Executive of East Midlands Tourism, Director of Strategy & Insight at VisitBritain and the Acting Chief Executive / Deputy Chief Executive of the English Tourism Council.

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