With the rise of Airbnb and the service economy, London hotels are having to raise their game to attract some of the record numbers of tourists being attracted to the capital.

Part of the response has been to concentrate less on mere bedrooms alone and more on events and public spaces that create an ‘experience’. NLA’s year-round programme examines the changing landscape of London’s hotel sector, investigating the current threats to the sector and exploring best practice solutions to meet changing demands. 

As London’s population grows and changes, what role can hotels play in the changing shape of work? What are the key issues to address when planning hotel development in London? How can London provide additional affordable hospitality to enhance the capital’s tourism offer? NLA investigates these issues and asks what wider policy changes are needed to ensure the sustainable growth of London’s hotel sector.


There are opportunities to become either a Champion or Supporter of this programme. To find out more about how you could get involved in the events and output across our platforms please get in touch with the Membership Team via Janette Murphy
Prices start from £3,950 + VAT for 12 month support

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New breed of hotels embrace ‘experience’


New London hotels are upping the ante in the fight against threats to their takings from enterprises like Airbnb by concentrating less on mere bedrooms alone and more on events and public spaces that create an ‘experience’.


Five Star Breakfast Talk: Hotel case studies


With a record 18.8 million foreign visitors to London last year, the capital's hotel sector is flourishing. This free NLA breakfast talk looked at innovative case studies of recent and current hotel schemes that are bringing fresh thinking to the London hotels sector, including Sea Containers House on the South Bank of the Thames and a new affordable hotel for artists and theatre groups in Wood Green.